{"id":118956,"date":"2025-08-21T20:24:53","date_gmt":"2025-08-21T18:24:53","guid":{"rendered":"https:\/\/firm4sale.ch\/?post_type=company&#038;p=118956"},"modified":"2025-08-21T20:24:53","modified_gmt":"2025-08-21T18:24:53","slug":"rachat-dagence-marketing","status":"publish","type":"company","link":"https:\/\/firm4sale.ch\/fr\/company\/rachat-dagence-marketing\/","title":{"rendered":"Rachat d\u2019agence marketing"},"content":{"rendered":"<p data-start=\"761\" data-end=\"790\"><strong data-start=\"761\" data-end=\"788\">Ce que nous recherchons<\/strong><\/p>\n<ul data-start=\"791\" data-end=\"1322\">\n<li data-start=\"791\" data-end=\"911\">\n<p data-start=\"793\" data-end=\"911\"><strong data-start=\"793\" data-end=\"805\">Secteurs<\/strong> : marketing\/communication (social, SEO\/SEA, web, branding), <strong data-start=\"866\" data-end=\"886\">\u00e9v\u00e9nementiel B2B<\/strong>, <strong data-start=\"888\" data-end=\"908\">production vid\u00e9o<\/strong>.<\/p>\n<\/li>\n<li data-start=\"912\" data-end=\"996\">\n<p data-start=\"914\" data-end=\"996\"><strong data-start=\"914\" data-end=\"922\">Zone<\/strong> : Suisse romande (GE, VD, FR, NE) + France voisine (Ain, Haute-Savoie).<\/p>\n<\/li>\n<li data-start=\"997\" data-end=\"1322\">\n<p data-start=\"999\" data-end=\"1024\"><strong data-start=\"999\" data-end=\"1020\">Taille \/ crit\u00e8res<\/strong> :<\/p>\n<ul data-start=\"1027\" data-end=\"1322\">\n<li data-start=\"1027\" data-end=\"1091\">\n<p data-start=\"1029\" data-end=\"1091\"><strong data-start=\"1029\" data-end=\"1052\">Valeur d\u2019entreprise<\/strong> (ou prix demand\u00e9) <strong data-start=\"1071\" data-end=\"1088\">\u2264 300 000 CHF<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1094\" data-end=\"1205\">\n<p data-start=\"1096\" data-end=\"1205\">Activit\u00e9 saine (EBITDA positif ou proche de l\u2019\u00e9quilibre), <strong data-start=\"1154\" data-end=\"1168\">r\u00e9currence<\/strong> appr\u00e9ci\u00e9e (contrats, abonnements).<\/p>\n<\/li>\n<li data-start=\"1208\" data-end=\"1260\">\n<p data-start=\"1210\" data-end=\"1260\">Risque client ma\u00eetris\u00e9 (pas d\u2019hyper-d\u00e9pendance).<\/p>\n<\/li>\n<li data-start=\"1263\" data-end=\"1322\">\n<p data-start=\"1265\" data-end=\"1322\">\u00c9quipe et process en place (souhait\u00e9s, pas obligatoires).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"1324\" data-end=\"1345\"><strong data-start=\"1324\" data-end=\"1343\">Type de reprise<\/strong><\/p>\n<ul data-start=\"1346\" data-end=\"1602\">\n<li data-start=\"1346\" data-end=\"1472\">\n<p data-start=\"1348\" data-end=\"1472\"><strong data-start=\"1348\" data-end=\"1383\">Acquisition simple, au comptant<\/strong>, <strong data-start=\"1385\" data-end=\"1404\">100 % des parts<\/strong> (ou reprise d\u2019actifs), <strong data-start=\"1428\" data-end=\"1445\">sans earn-out<\/strong> ni m\u00e9canismes complexes.<\/p>\n<\/li>\n<li data-start=\"1473\" data-end=\"1602\">\n<p data-start=\"1475\" data-end=\"1602\">Continuit\u00e9 op\u00e9rationnelle assur\u00e9e ; possibilit\u00e9 d\u2019<strong data-start=\"1525\" data-end=\"1553\">accompagnement du c\u00e9dant<\/strong> pendant une courte p\u00e9riode (\u00e0 d\u00e9finir ensemble).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1604\" data-end=\"1656\"><strong data-start=\"1604\" data-end=\"1654\">Int\u00e9gration &amp; synergies (simples et concr\u00e8tes)<\/strong><\/p>\n<ul data-start=\"1657\" data-end=\"1847\">\n<li data-start=\"1657\" data-end=\"1710\">\n<p data-start=\"1659\" data-end=\"1710\">Cross-sell imm\u00e9diat (social\/web \u21c4 vid\u00e9o \u21c4 event).<\/p>\n<\/li>\n<li data-start=\"1711\" data-end=\"1748\">\n<p data-start=\"1713\" data-end=\"1748\">Mutualisation studio &amp; post-prod.<\/p>\n<\/li>\n<li data-start=\"1749\" data-end=\"1792\">\n<p data-start=\"1751\" data-end=\"1792\">Offre commerciale renforc\u00e9e (packages).<\/p>\n<\/li>\n<li data-start=\"1793\" data-end=\"1847\">\n<p data-start=\"1795\" data-end=\"1847\">Back-office rationalis\u00e9 (outils, achats, reporting).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1849\" data-end=\"1875\"><strong data-start=\"1849\" data-end=\"1873\">Process &amp; calendrier<\/strong><\/p>\n<ol data-start=\"1876\" data-end=\"2150\">\n<li data-start=\"1876\" data-end=\"2046\">\n<p data-start=\"1879\" data-end=\"2046\"><strong data-start=\"1879\" data-end=\"1898\">Premier \u00e9change<\/strong> (30 min) et envoi d\u2019un <strong data-start=\"1922\" data-end=\"1941\">dossier factuel<\/strong> (3 derniers P&amp;L\/bilans, r\u00e9partition CA par clients\/segments, r\u00e9currence, \u00e9quipe, principaux contrats).<\/p>\n<\/li>\n<li data-start=\"2047\" data-end=\"2087\">\n<p data-start=\"2050\" data-end=\"2087\"><strong data-start=\"2050\" data-end=\"2060\">Visite<\/strong> + v\u00e9rifications cibl\u00e9es.<\/p>\n<\/li>\n<li data-start=\"2088\" data-end=\"2150\">\n<p data-start=\"2091\" data-end=\"2150\"><strong data-start=\"2091\" data-end=\"2106\">Offre ferme<\/strong> et <strong data-start=\"2110\" data-end=\"2128\">closing rapide<\/strong> si tout est conforme.<\/p>\n<\/li>\n<\/ol>\n<p data-start=\"2152\" data-end=\"2208\"><strong data-start=\"2152\" data-end=\"2206\">Ce que nous attendons du vendeur (annonce pr\u00e9cise)<\/strong><\/p>\n<ul data-start=\"2209\" data-end=\"2543\">\n<li data-start=\"2209\" data-end=\"2320\">\n<p data-start=\"2211\" data-end=\"2320\"><strong data-start=\"2211\" data-end=\"2227\">Prix demand\u00e9<\/strong> (ou fourchette) et <strong data-start=\"2247\" data-end=\"2268\">ce qui est inclus<\/strong> (actifs, \u00e9quipements, IP, stocks le cas \u00e9ch\u00e9ant).<\/p>\n<\/li>\n<li data-start=\"2321\" data-end=\"2389\">\n<p data-start=\"2323\" data-end=\"2389\"><strong data-start=\"2323\" data-end=\"2335\">Finances<\/strong> : CA, marge\/EBITDA, r\u00e9currence, dettes \u00e9ventuelles.<\/p>\n<\/li>\n<li data-start=\"2390\" data-end=\"2438\">\n<p data-start=\"2392\" data-end=\"2438\"><strong data-start=\"2392\" data-end=\"2414\">Clients &amp; secteurs<\/strong> (top 10, d\u00e9pendance).<\/p>\n<\/li>\n<li data-start=\"2439\" data-end=\"2495\">\n<p data-start=\"2441\" data-end=\"2495\"><strong data-start=\"2441\" data-end=\"2451\">\u00c9quipe<\/strong> (effectifs, statuts), <strong data-start=\"2474\" data-end=\"2492\">process\/outils<\/strong>.<\/p>\n<\/li>\n<li data-start=\"2496\" data-end=\"2543\">\n<p data-start=\"2498\" data-end=\"2543\"><strong data-start=\"2498\" data-end=\"2518\">Motif de cession<\/strong> et <strong data-start=\"2522\" data-end=\"2542\">d\u00e9lais souhait\u00e9s<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 data-start=\"3247\" data-end=\"3273\">C\u2019est quoi un <strong data-start=\"3264\" data-end=\"3271\">NDA<\/strong> ?<\/h2>\n<p data-start=\"3274\" data-end=\"3497\">Un <strong data-start=\"3277\" data-end=\"3311\">NDA (Non-Disclosure Agreement)<\/strong>, en fran\u00e7ais <strong data-start=\"3325\" data-end=\"3354\">accord de confidentialit\u00e9<\/strong>, est un <strong data-start=\"3363\" data-end=\"3374\">contrat<\/strong> qui <strong data-start=\"3379\" data-end=\"3417\">prot\u00e8ge les informations sensibles<\/strong> \u00e9chang\u00e9es pendant les discussions (financi\u00e8res, clients, m\u00e9thodes, contrats).<\/p>\n<ul data-start=\"3498\" data-end=\"3731\">\n<li data-start=\"3498\" data-end=\"3584\">\n<p data-start=\"3500\" data-end=\"3584\">Il <strong data-start=\"3503\" data-end=\"3515\">interdit<\/strong> de divulguer ou utiliser ces infos <strong data-start=\"3551\" data-end=\"3564\">en dehors<\/strong> des n\u00e9gociations.<\/p>\n<\/li>\n<li data-start=\"3585\" data-end=\"3649\">\n<p data-start=\"3587\" data-end=\"3649\">Il se signe <strong data-start=\"3599\" data-end=\"3608\">avant<\/strong> d\u2019avoir acc\u00e8s aux documents d\u00e9taill\u00e9s.<\/p>\n<\/li>\n<li data-start=\"3650\" data-end=\"3731\">\n<p data-start=\"3652\" data-end=\"3731\">Il <strong data-start=\"3655\" data-end=\"3684\">ne t\u2019engage pas \u00e0 acheter<\/strong> ; il encadre <strong data-start=\"3698\" data-end=\"3730\">seulement la confidentialit\u00e9<\/strong>.<\/p>\n<\/li>\n<\/ul>\n","protected":false},"author":12377,"template":"","company_category":[94],"class_list":["post-118956","company","type-company","status-publish","hentry","company_category-service-entretien"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rachat d\u2019agence marketing - FIRM4SALE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/firm4sale.ch\/fr\/company\/rachat-dagence-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rachat d\u2019agence marketing - FIRM4SALE\" \/>\n<meta property=\"og:description\" content=\"Ce que nous recherchons Secteurs : marketing\/communication (social, SEO\/SEA, web, branding), \u00e9v\u00e9nementiel B2B, production vid\u00e9o. 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